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Ria Lu is the Executive Director of the Game Developers Association of the Philippines, and a board member of the Serious Games Association of the Philippines. She has had more than a decade of experience in the Philippine Game Industry, and works mostly on serious games, particularly advergames, and gamification.
Using Game Principles to Reduce Attrition Last July 21, I gave a talk to the Junior and Assistant Managers of PSBank on innovation and gamification. One of the things we discussed was what made a good game, and how defining and designing things at work just like a good game […]Read More..