With a background in financial markets and military strategy, Jeff helps Axie Infinity pursue strategic growth initiatives including partnerships, user acquisition, and community engagement. Jef grew up chasing rare insects and digging for fossils so he is a collector at heart. He was introduced to the blockchain gaming space through CryptoKitties, where he bred some of the rarest cats ever, including the first “Dogcat”.


How to Build A Strong Community Around Your Blockchain Game

People usually point to true ownership when advocating the advantages of a blockchain-based game. While this is true, one of the most powerful advantages blockchain games possess is the unique relationship between game developers and players, enabled by the unique ownership structures allowed by the ERC 721 token. Jeff “Jihoz” Zirlin, Growth lead at “Axie Infinity” will discuss how game developers can empower their users by making them stakeholders in their games through tokenized game assets.

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