GDAP’s Game On Challenge started as a category at the industry awards night in 2011. The original concept is to encourage students and schools to start developing games and look to becoming future game developers. Through the years GDAP has expanded the category to become a stand-alone award brand that will embody the best of Filipino talent. On 2016, GDAP consolidated the student awards and industry awards under “Game On!”. This initiative aims to promote the spirit of game development and creation among the youth, hobbyist and professionals alike, in addition the event also ensures the continuous creation of ideas and developers that will liven the local ecosystem to work and grow.